@font-face{font-family:Manrope;src:url('/assets/manrope-400.ttf') format('truetype');font-weight:400;font-display:swap}@font-face{font-family:Manrope;src:url('/assets/manrope-700.ttf') format('truetype');font-weight:600 700;font-display:swap}@font-face{font-family:Manrope;src:url('/assets/manrope-800.ttf') format('truetype');font-weight:800 900;font-display:swap}
:root{--red:#ed1c24;--red-dark:#ca1018;--ink:#151515;--muted:#60605e;--paper:#f5f5f2;--line:#dcdcd7;--white:#fff;--radius:4px}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:105px}body{margin:0;color:var(--ink);background:var(--paper);font-family:Manrope,Arial,sans-serif;font-size:16px;line-height:1.65}a{color:inherit;text-decoration:none}button,input,textarea,select{font:inherit}button,a,input,select,textarea{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible,summary:focus-visible{outline:3px solid var(--red);outline-offset:5px}img{max-width:100%;display:block}button{cursor:pointer}.container{width:min(1320px,calc(100% - 96px));margin:auto}.skip{position:absolute;z-index:100;left:20px;top:-100px;background:#fff;padding:10px}.skip:focus{top:10px}.topbar{background:var(--ink);color:#fff;font-size:12px;letter-spacing:.08em;text-transform:uppercase}.topbar .container{display:flex;justify-content:space-between;padding-top:9px;padding-bottom:9px}.topbar a:hover{text-decoration:underline}.site-header{position:sticky;top:0;z-index:30;background:rgba(245,245,242,.97);border-bottom:1px solid var(--line);backdrop-filter:blur(12px)}.header-inner{height:90px;display:flex;align-items:center;justify-content:space-between;gap:35px}.logo{width:204px;flex-shrink:0}.logo img{width:100%;height:auto}.nav{display:flex;align-items:center;gap:31px;font-size:14px;font-weight:700}.nav a:not(.button){position:relative;padding:9px 0}.nav a:not(.button):after{content:'';position:absolute;bottom:0;left:0;width:0;height:2px;background:var(--red);transition:width .2s}.nav a:hover:after,.nav a[aria-current=page]:after{width:100%}.button{display:inline-flex;align-items:center;justify-content:center;gap:24px;padding:15px 24px;background:var(--red);color:#fff;font-weight:800;font-size:14px;border:1px solid var(--red);border-radius:var(--radius);line-height:1.5;transition:background .18s,transform .18s}.button:hover{background:var(--red-dark);border-color:var(--red-dark);transform:translateY(-2px)}.button .arrow{font-size:21px;font-weight:400;line-height:1}.button.secondary{background:transparent;border-color:var(--line);color:var(--ink)}.button.secondary:hover{border-color:var(--ink)}.button.white{background:white;border-color:white;color:var(--ink)}.button.dark{background:var(--ink);border-color:var(--ink)}.button.small{padding:12px 20px}.text-link{display:inline-flex;gap:20px;align-items:center;font-weight:800;font-size:14px;border-bottom:1px solid;padding-bottom:5px}.text-link:hover{color:var(--red)}.menu-button{display:none;background:none;border:1px solid var(--line);padding:10px 14px;border-radius:4px;font-weight:700}.eyebrow{display:flex;align-items:center;gap:12px;text-transform:uppercase;font-size:12px;letter-spacing:.14em;font-weight:800;line-height:1.5;margin:0 0 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@media(min-width:1500px){.hero{padding-top:75px;padding-bottom:65px}.hero-photo{height:540px}}
@media(max-width:1100px){.container{width:calc(100% - 56px)}.nav{gap:20px}.hero-grid{gap:30px}.hero h1{font-size:85px}.hero-photo{height:460px}.hero-inset{height:180px}.hero-note{padding:20px;width:59%}.hero-note strong{font-size:27px}.brand-strip .container{gap:18px}.brand-label{display:none}.rocket-grid,.story-grid,.faq,.contact-layout{gap:45px}.footer-grid{gap:25px}.service-card{padding:25px}.page-hero.split{gap:40px}.brand-strip img{width:145px}}
@media(max-width:850px){.header-inner{height:77px}.logo{width:177px}.menu-button{display:block}.nav{display:none;position:absolute;top:77px;left:0;right:0;background:var(--paper);padding:24px 28px;border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:12px}.nav.open{display:flex}.nav a{padding:12px!important}.nav a:after{display:none}.hero{padding-top:45px}.hero-grid{grid-template-columns:1fr 1fr;gap:20px}.hero h1{font-size:clamp(48px,8vw,67px)}.hero .eyebrow{font-size:12px}.hero .lead{font-size:15px}.hero-photo{height:395px}.hero-inset{height:145px}.hero-note{bottom:5px;padding:15px 17px;gap:10px}.hero-note strong{font-size:23px}.hero-note span{font-size:12px}.actions{gap:18px}.hero .button{padding:13px 18px}.hero .text-link{font-size:12px}.hero-footnote{font-size:12px}.brand-strip img{width:120px}.brand-name{font-size:16px}.brand-name.alley,.brand-name.rocket{font-size:21px}.brand-name span{font-size:12px}.section{padding:70px 0}.service-grid,.product-grid{grid-template-columns:repeat(2,1fr)}.service-card{min-height:275px}.section-head{align-items:start}.section-head p{max-width:290px;font-size:14px}.work-image img{height:260px}.work-wide .work-image img{height:370px}.rocket-grid{gap:40px}.rocket-price{font-size:82px}.rocket-offer{padding:25px}.story-grid{gap:40px}.faq{gap:35px;grid-template-columns:.75fr 1.25fr}.faq summary{font-size:15px}.footer-grid{grid-template-columns:1.3fr 1fr;gap:35px 70px}.page-hero.split{grid-template-columns:1fr}.page-hero.split img{height:360px}.plan-grid{grid-template-columns:1fr}.plan>p{min-height:0}.plan{display:grid;grid-template-columns:1fr 1fr;gap:0 30px}.plan h3,.plan>p,.plan .plan-price,.plan .setup{grid-column:1}.plan ul{grid-column:2;grid-row:1/5;margin-bottom:15px}.plan .button{grid-column:1}.plan .text-link{grid-column:2;margin:auto}.contact-layout{grid-template-columns:1fr}.contact-card{display:grid;grid-template-columns:1fr 1fr;gap:20px}.contact-row{padding:0 0 20px!important}.contact-row a{font-size:22px}.two-col{gap:40px}.process{gap:25px}.cta .container{gap:30px}.cta h2{font-size:43px}}
@media(max-width:600px){.container{width:calc(100% - 38px)}.topbar .container{justify-content:center;padding:8px 0;font-size:12px}.topbar .top-contact{display:none}.header-inner{height:73px}.nav{top:73px}.logo{width:170px}.hero{padding:32px 0 35px}.hero-grid{grid-template-columns:1fr;gap:15px}.hero-copy{padding-bottom:5px}.hero .eyebrow{font-size:12px;letter-spacing:.1em;margin-bottom:20px}.hero h1{font-size:clamp(53px,16vw,95px);line-height:1;letter-spacing:-.075em;margin-bottom:23px}.hero .lead{font-size:16px;line-height:1.7;max-width:430px}.actions{margin-top:25px;gap:24px}.hero .button{padding:14px 22px}.hero .text-link{font-size:13px}.hero-footnote{margin-top:22px}.hero-art{padding:0 0 35px 10px;margin:15px 0 0 10px}.hero-photo{height:345px}.hero-inset{height:160px;width:39%;left:-15px}.hero-note{width:58%;padding:18px;bottom:8px}.hero-note strong{font-size:27px}.hero-note span{font-size:12px}.photo-caption{font-size:12px;top:17px;padding:8px 12px}.brand-strip{padding:23px 0}.brand-strip .container{display:grid;grid-template-columns:repeat(3,1fr);gap:25px 16px;justify-items:center}.brand-strip a{display:flex;align-items:center;min-height:30px}.brand-strip img{width:105px}.brand-name{font-size:17px}.brand-name.alley{font-size:22px}.brand-name.rocket{font-size:22px}.brand-name span{font-size:12px}.brand-label{display:block;max-width:none;font-size:12px;text-align:center}.section{padding:58px 0}.eyebrow{font-size:12px;letter-spacing:.12em;margin-bottom:18px}h2{font-size:38px;letter-spacing:-.05em}.section-head{display:block;margin-bottom:28px}.section-head p{max-width:none;margin:20px 0 0;font-size:15px}.section-head .text-link{margin-top:20px}.service-grid{gap:12px;grid-template-columns:1fr}.service-card{padding:24px;min-height:245px}.card-top{margin-bottom:25px}.service-card h3{font-size:26px}.service-card p{font-size:15px;margin-bottom:23px}.card-link{font-size:12px}.work-grid{grid-template-columns:1fr;gap:30px}.work-image img{height:290px}.work-wide{grid-column:auto}.work-wide .work-image img{height:290px}.work-info{margin-top:17px}.work-info h3{font-size:23px}.rocket-grid,.story-grid,.faq,.two-col{grid-template-columns:1fr;gap:35px}.rocket-word{margin-bottom:25px}.rocket-offer{padding:28px}.rocket-price{font-size:90px}.rocket-band .lead{font-size:16px}.story-title{font-size:39px}.quote{font-size:19px}.process{grid-template-columns:1fr;gap:25px;margin-top:32px}.process-step{display:grid;grid-template-columns:36px 1fr;gap:0 10px}.process-step h3{margin-top:0;margin-bottom:12px}.process-step p{grid-column:2;margin:0;font-size:15px}.faq summary{font-size:16px}.faq details{padding:20px 0}.cta{padding:50px 0}.cta .container{display:block}.cta h2{font-size:44px}.cta p{font-size:15px}.cta .button{margin-top:28px}.site-footer{padding-top:45px;padding-bottom:90px}.footer-grid{gap:35px 25px;grid-template-columns:1fr 1fr}.footer-brand{grid-column:1/-1}.footer-logo{width:185px}.footer-intro{max-width:320px}.footer-contact{grid-column:1/-1}.footer-heading{margin-bottom:18px}.footer-links li{font-size:13px}.footer-bottom{display:block;margin-top:30px;line-height:1.8}.footer-bottom div{margin-top:12px;flex-wrap:wrap;gap:8px 20px}.mobile-call{display:flex;position:fixed;bottom:0;left:0;right:0;z-index:25;background:var(--paper);border-top:1px solid var(--line);padding:10px 19px calc(10px + env(safe-area-inset-bottom));gap:10px}.mobile-call a{flex:1;font-size:12px;padding:11px;display:flex;justify-content:center;align-items:center;font-weight:800;border:1px solid var(--line);border-radius:3px}.mobile-call a:last-child{background:var(--red);color:white;border-color:var(--red)}.crumb{padding-top:23px;font-size:12px}.page-hero{padding:38px 0 50px}.page-hero h1{font-size:55px;line-height:1.04;letter-spacing:-.06em}.page-hero .lead{font-size:16px}.page-hero.split{gap:35px}.page-hero.split img{height:280px}.product-grid{grid-template-columns:1fr}.product{padding:25px}.product p{font-size:15px}.plan{display:flex;padding:28px}.plan .text-link{margin:20px auto 0}.plan ul{margin-bottom:28px}.plan .plan-price{font-size:65px}.contact-card{display:block;padding:26px}.contact-row{padding:22px 0!important}.contact-row:first-child{padding-top:0!important}.contact-row a{font-size:23px}.contact-layout{gap:40px}.form-grid{grid-template-columns:1fr}.form-grid label{grid-column:1}.contact-form h2{font-size:32px}.story-photo{height:330px}.legal{padding-top:40px}.legal h1{font-size:47px}.filter-bar{gap:8px}.filter{font-size:12px;padding:9px 14px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
/* Portfolio expansion: original photography and labeled design presentations. */
.hero-photo{filter:none;object-position:58% center}
.hero-note strong{font-size:25px;letter-spacing:-.035em;line-height:1.1}
.hero-note span{font-size:14px}
.hero-inset{object-fit:contain;background:#fff;transform:rotate(-4deg)}
.service-card{padding:0;overflow:hidden;min-height:0}
.service-photo{width:100%;height:235px;object-fit:cover;background:#f5f5f5}
.service-content{padding:28px;display:flex;flex-direction:column;flex:1}
.service-content .card-num{font-size:12px;letter-spacing:.08em;text-transform:uppercase;margin:0 0 14px}
.service-card h3{font-size:25px;line-height:1.18}
.service-card p{font-size:16px}
.service-card .card-link{margin-top:auto;font-size:14px}
.service-card:nth-child(2) .service-photo{object-position:center 32%}
.service-card:nth-child(3) .service-photo,.service-card:nth-child(4) .service-photo{object-fit:contain;padding:12px;background:#fff}
.portfolio-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:38px 25px}
.work-card{min-width:0}
.work-image{width:100%;display:block;border:0;padding:0;cursor:zoom-in;background:#eee;text-align:left;aspect-ratio:4/3}
.work-image img{height:100%;width:100%;object-fit:cover}
.work-card[data-category=apparel] .work-image img,.work-card[data-category=print] .work-image img,.work-card[data-category=design] .work-image img{object-fit:contain;background:#fff}
.work-card[data-category=apparel] .work-image{background:#fff}
.work-card .work-info{align-items:start;gap:12px;margin-top:18px}
.work-info h3{font-size:21px;line-height:1.25;margin-bottom:6px}
.work-info p{font-size:14px;line-height:1.5;color:var(--muted)}
.work-service{font-size:24px;padding:0 8px;border:1px solid var(--line);border-radius:50%;flex:0 0 auto}
.photo-zoom{position:absolute;right:12px;bottom:12px;display:grid;place-items:center;width:32px;height:32px;background:#fff;color:#111;border-radius:50%;font-size:23px;box-shadow:0 2px 10px #0002}
.portfolio-note{font-size:14px;max-width:680px;margin-top:40px;color:var(--muted)}
#portfolio-viewer{border:0;border-radius:6px;padding:55px 20px 20px;max-width:min(1100px,94vw);max-height:94vh;background:#fff;color:#171717;overflow:auto}
#portfolio-viewer::backdrop{background:#000d}
#portfolio-viewer>img{display:block;max-width:100%;width:auto;height:auto;max-height:76vh;object-fit:contain;margin:auto}
.viewer-close{position:absolute;right:15px;top:12px;background:#111;color:white;border:0;border-radius:3px;font:inherit;padding:8px 14px;cursor:pointer}
.viewer-caption{margin:16px 4px 0;font-size:16px;line-height:1.4}
body:has(#portfolio-viewer[open]){overflow:hidden}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
[hidden]{display:none!important}
.page-hero.split>img{object-fit:contain;background:#fff;max-height:500px}
:focus-visible{outline:3px solid #ed1c24;outline-offset:5px}
@media(max-width:1000px){.portfolio-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.service-photo{height:190px}.hero-note strong{font-size:20px}.hero-note span{font-size:13px}}
@media(max-width:700px){.portfolio-grid{grid-template-columns:1fr;gap:30px}.work-image{aspect-ratio:4/3}.service-photo{height:240px}.service-content{padding:24px}.hero-note strong{font-size:23px}.hero-note span{font-size:13px}.hero-photo{height:350px}.hero-inset{height:185px}.hero-note{width:56%;gap:12px}.hero h1{font-size:clamp(3.3rem,14vw,5.4rem)}.work-info h3{font-size:22px}.work-info p{font-size:15px}.filter{min-height:44px;font-size:14px}.photo-caption{font-size:12px}.page-hero.split>img{max-height:400px}.service-card h3{font-size:27px}}
@media(max-width:700px){.hero h1{font-size:clamp(46px,14vw,86px)}}

/* Intake identity and shop path */
.mckenzie-card{margin-top:22px;padding:30px;background:#fff;border:1px solid var(--line);border-top:4px solid var(--red);border-radius:var(--radius)}
.mckenzie-top{display:flex;align-items:center;gap:17px;margin-bottom:18px}.mckenzie-top img{width:80px;height:80px;object-fit:cover;border-radius:50%;flex:none}.mckenzie-kicker{margin:0 0 4px;color:var(--red);font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}.mckenzie-card h2{font-size:30px;margin:0;line-height:1.1}.mckenzie-card>p{font-size:15px;line-height:1.7;color:#454541;margin-bottom:23px}.mckenzie-signature{display:flex;flex-direction:column;align-items:flex-start;padding-top:21px;border-top:1px solid var(--line);line-height:1.5}.mckenzie-signature strong{font-size:19px}.mckenzie-signature span{font-size:13px;font-weight:700}.mckenzie-signature em{font-size:13px;margin-top:6px}.mckenzie-signature small{font-size:12px;color:var(--muted);margin:13px 0}.mckenzie-signature a{font-size:13px;font-weight:800;color:var(--red);overflow-wrap:anywhere;text-decoration:underline;text-underline-offset:3px}.shop-callout{margin-top:22px;padding:28px;background:var(--ink);color:#fff;border-radius:var(--radius)}.shop-callout h2{font-size:29px;margin:0 0 12px}.shop-callout p:not(.mckenzie-kicker){font-size:14px;line-height:1.65;color:#d5d5d0;margin-bottom:20px}.shop-callout .button{width:100%}.shop-callout .mckenzie-kicker{color:#ff6b70}
@media(max-width:600px){.mckenzie-card{padding:24px}.mckenzie-top img{width:64px;height:64px}.mckenzie-card h2{font-size:25px}.shop-callout{padding:24px}}