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Fleet ads are making an incredible comeback in the world of advertising today.
A ton of stats that confirm this! Vehicle wraps have been proven to generate up to 70,000 impressions every day. As a matter of fact, 98% of people agree they’ve noticed a truck-side ad.
Unlike mobile ads that can easily be ignored, research shows that this modern form of advertising has very low like-hood of being ignored, making it a good medium to get your message across to your target audience.
Still confused? Here are 7 incredible reasons why you should get on board now.
Vehicle Wraps Are Way Cheaper
If you have ever used any other medium of advertising, you will totally agree that vehicle wraps are surprisingly cost-effective. While vehicle wraps cost roughly 48 cents for every 1000 impression, newspaper ads and outdoor signs can cost you up to $19.70 for the same amount of impression. Guess it is needless to
say that lower costs generate higher revenues. Do the math!
Increased Exposure for Your Business
Billboards are great means of grabbing the attention of millions of road users. But nothing beats a billboard on the move! Vehicle wraps allow you to announce your brand or a new product everywhere your truck goes. You can only imagine the number of people who get to see your ad as your truck makes its way around the city. It’s incredible! Whether you are in a coffee shop, on your way to work, driving to/from home, or stuck in traffic, you are most likely going to notice that truck with a colorful message. Who wouldn’t?!
Helps Your Business Stand Out
With every business using almost the same marketing technique (newspaper ad, content marketing, digital marketing, billboard, etc), this form of advertising gives you a cool way out. By leveraging the huge potential of vehicle wraps, you are sure to stand out from the crowd. Gain some edge over your competitor today by taking another route – both literally and figuratively. Wrap it and watch your exposure grow!
A recurring characteristic of a good number of marketing strategies today is that you will have to be consistent. While this means doing the same thing continuously, it also extends to repeating the same investment from time to time. You don’t expect a substantial increase in your customer base from a single newspaper ad. People read and move on. You will have to constantly be in their face to gain their attention. This means running the ad for as long as possible, which ultimately means regularly renewing your payment.
Fortunately, that is not the case with vehicle wraps. You are not charged on a daily, weekly or monthly basis. The minute you wrap it, it sticks there for 5 years or more. No middleman. No commission. No subscription renewal. Just a one-time investment to unlock a pool of business opportunities. Does it get better than this?!
Less Likely to be Ignored
As mentioned earlier, research shows that vehicle wraps are least likely to be ignored. A ton of mobile app users will readily ignore pop up ads. In fact, mobile users now install apps that block these annoying ads, thus reducing the size of your audience. Well, an ad on a moving truck cannot be blocked. Make it fancy and every head will turn as your truck passes by. Give it a try!
Compared to paint, vehicle wraps tend to offer a stronger and better protective coat for your vehicle. These wraps are expertly designed to withstand adverse weather conditions, so you do not have to worry about it peeling off. Vehicle wraps also protect your car from scratches and chipping of paint. Even better, vehicle wraps serve as a protective film for the original paint of your vehicle. Think it ruins your vehicle? Think again! The professional installation team can successfully install and remove a wrap without leaving a scratch behind. If anything, they help protect your car from the scorching sun and little scratches it would have sustained during all these years. At the end of the day, you can easily remove the wrap and enjoy the original showroom quality paint job of your vehicle. No scratch. No dent!
One of the popular misconceptions about vehicle wraps is that it peels off easily. Well, that cannot be farther from the truth. As a matter of fact, vehicle wraps tend to last longer than traditional paint. A good vinyl wrap could stay on your car for up to 7 years. Yes, you read that right. 7 solid trouble-free years! The same cannot be said about good old paint, which wears off due to harsh weather conditions.
Whether you are using a private car or a business vehicle, there are a ton of benefits vehicle wraps bring to the table. From increased brand awareness to a low cost per impression, better protection, higher likelihood of being noticed, and peerless longevity, we are positive this is one of the best marketing investments you’ve made so far. Don’t watch others shine, get your business on board today. Remember nothing beats a mobile billboard!